Head of Design
Host of The Crazy One podcast, Global Creative Director, Designer, Brand Builder, Speaker, Gastronaut and Street Art Hunter.
Focus on creativity not design
Creativity is problem solving. Design is the visual expression of that problem solving.
If you just focus on design then the company will many see you as a commodity opposed to if you focus on creativity then that is something they will see as a critical asset.
I did a whole episode of my podcast dedicated to this subject that might also help. Check out episode 30 - https://itunes.apple.com/us/podcast/the-crazy-one/id1128248295?mt=2