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Stephen Gates

Stephen Gates

Head of Design

Host of The Crazy One podcast, Global Creative Director, Designer, Brand Builder, Speaker, Gastronaut and Street Art Hunter.

3 action items

Elevate the perception of design within your company

  • Stephen Gates

      Focus on creativity not design

    • A lot of teams confuse creativity for design.

      Creativity is problem solving. Design is the visual expression of that problem solving.

    • Creativity has much more value to a company and will greatly elevate the perception of your team.

      If you just focus on design then the company will many see you as a commodity opposed to if you focus on creativity then that is something they will see as a critical asset.

    • If you want more...

      I did a whole episode of my podcast dedicated to this subject that might also help. Check out episode 30 - https://itunes.apple.com/us/podcast/the-crazy-one/id1128248295?mt=2

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