Designer at Bjango
Founder and designer at @bjango. Currently building @skala.
I try to focus less on what the best solution is, and more on what the possibilities are. Quickly working out many variants without prematurely judging them lets the ideas flow. Once you’ve exhausted the possibilities, you can step back and critique, mix-and-match, and work towards some final solutions that can be tested. You’re done when you can’t think of alternative good solutions. It’s right when the tests give good results.
Bigger teams and more complex products require a more thoughtful and systematic approach. That can mean many things, but having a base set of colors, components, a grid system, and typographic styles well defined is a good start. There also needs to be be a process for updating and expanding those base elements.