How do you elevate the perception of design at a company?

Focus on creativity not design

3 action items

  • 1. A lot of teams confuse creativity for design.

    Creativity is problem solving. Design is the visual expression of that problem solving.

  • 2. Creativity has much more value to a company and will greatly elevate the perception of your team.

    If you just focus on design then the company will many see you as a commodity opposed to if you focus on creativity then that is something they will see as a critical asset.

  • 3. If you want more...

    I did a whole episode of my podcast dedicated to this subject that might also help. Check out episode 30 -

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