How do you elevate the perception of design at a company?

Show the design process and how it connects with other roles. Share user interview insights, personas, journey maps, and wireframes. This will give a glimpse of how design functions within the company.

5 action items

  • 1. Distill design artifacts into resources that other roles will understand

  • 2. Present the design process to the company

  • 3. Include other roles in design brainstorming and research

  • 4. Expand the role of design: UX is everyone's responsibility

  • 5. Illustrate the impact non-designers have on design outcomes

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