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As a manager, how do you elevate the perception of design at a company?

The single best thing designers and design managers can do to elevate the perception of design is to prioritize profits over pixels. It might sound crass and I know it isn't the fluff that's generally sold to designers, but it's the truth. There's a lot design teams can do but profit-over-pixels trumps all of it. If you can correlate good design to profits, you will win. The business will increase your budget, the right people will give you more operational room and everyone will see design as a strategic cross-company initiative.

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