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As a manager, how do you elevate the perception of design at a company?

This is an ongoing effort so dig in and get ready to prove design's worth at every opportunity you get. Unfortunately, "make things look pretty" is a phrase that minimizes the real strategy that goes into design. Great, inclusive design makes companies more money so find out where you can affect the bottom line and make a difference.

At the end of the day, that's why you are there. To help the company be more successful. Embrace that side of the job to elevate perceptions of design's scope of problem solving.

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